Bob, if you really want to get in shape, I recommend this stuff.
What is it?
An experimental new pill. Very expensive, but worth every penny.
What's experimental about it?
Researchers are trying to learn how much money a customer will shell out on recommendation of a perceived expert. But the pills themselves are perfectly safe!
Gosh, if you say it'll help, I'll take two!
Oh boy! Archie's getting a FANCY hooker this weekend!